Business

7 Online Marketing Trends for 2016 by “Forbes Magazine”

Evolvement in Digital Marketing

Its almost the end of the year and almost beginning of the new one. Many businesses recalculate their profit and losses and apply appropriate business strategy for 2016. That’s basically how it works for most of businesses, and its not any different in online marketing.

There is every year some new strategy for online marketing, whether its SEO or paid video ads, everything is changing. Quickly, so everyone else has to keep up and update everything that doesn’t work anymore.

For example, paid advertising like classic PPC (pay-per-click) used to be so profitable, now its rather video ads. In SEO its changing more rapidly, year by year,sometimes twice if Google decides to roll out the Penguin or Panda updates. But preferably in SEO always wins the quality content and the links.

New All-in-One Marketing Software for Online Marketers 


Online marketing evolves quickly. Every year brings new hardware, new software and new user preferences. In order to develop a successful online marketing strategy, companies need to stay up-to-date on the latest trends. Those that can identify the next big thing — as opposed to investing resources into the next big flop — have a decided advantage over their competition in reaching new markets and further establishing their reputation and expertise. Meanwhile, those who wait or are gun shy about adopting new strategies miss out on the full benefit of these opportunities.

As the 2015 comes to an end, it’s important that your company is primed to take advantage of the seven trends gearing up to take online marketing to the next level in 2016.

1. More video ads.

Video ads aren’t new, but they’ll be even more dominate in 2016. For one, Facebook and Bing have started offering video options to advertisers. More importantly, Google now includes video content in its search engine algorithm. This is a significant step for online video ads, because it shows users are finally accepting their existence and businesses are discovering their effectiveness.

Related: Why Small-Business Entrepreneurs Should Care About Cybersecurity

2. Outbreak of apps.

In April when Google changed its algorithm to reward mobile friendly websites, it began using information from indexed apps as a factor in search rankings. Since then, app indexing — which drops app content into Google mobile search results — has taken off. Business owners are slowly catching on, particularly because apps are more responsive to individual users and can be more convenient. While mobile websites aren’t going anywhere just yet, 2016 will be a turning point in the adoption of apps by business owners.

3. Mobile’s continued dominance over desktop.

Mobile usage will completely eclipse desktop usage in 2016. Mobile usage surged in 2015, thanks in part to Google’s decision to include a site’s mobile-friendliness in its search engine rankings. While desktop traffic won’t disappear entirely, Google is obviously anticipating that mobile traffic will dominate. It’s already happening: this year, more people used mobile search than web search in 10 different countries.

4. New optimization strategies.

In the past, most online marketing strategies have relied on search engine optimization (SEO) and pay-per-click (PPC) advertising. Now, digital assistants such as Siri and Cortana can be optimized to answer consumers’ questions. In 2016, more and more business owners will be looking to ensure their business details can be easily found via virtual assistant rather than simply listing the information on the web.

Related: 8 Ways to Refresh Your Online Marketing Campaign

5. The emergence of virtual reality.

Dozens of virtual reality devices are scheduled to launch in the next couple years. Some are built for specific applications like video games, while others are designed for more general use such as Oculus Rift, the highly anticipated virtual reality head-mounted display headset slated to launch within the first quarter of 2016. The popularity of Oculus Rift and other such VR devices will usher in an entirely new form of online advertising that connects popular social media platforms, video channels and even direct messaging.

6. The adoption of wearable technology.

Wearables will continue to gain momentum in 2016. The Apple Watch, a first generation smartwatch, was released this year and competing smartwatches are scheduled to launch in 2016. Internationally, consumer uptake of wearables is expected to grow 35 percent per year between 2015 and 2019, which will have a large impact on marketing strategies. Because the devices’ screens are so small web and app content should be shorter, favoring a “listicle” format over a traditional article format. Wearables also require online marketers to think about how to best provide “on-the-go” information, as well as create content that is easily searchable via voice commands.

7. Increased advertising investment.

Over the past few years online marketing has grown more competitive, a trend that will continue in 2016. Companies are expected to spend $10 billion more on all areas of digital marketing than they did in 2015.

These aren’t the only trends we’ll see in 2016, but they are the ones poised to have the biggest impact. As the old saying goes, “The early bird gets the worm.” Companies should think about how they can integrate these trends into their marketing strategies now, as opposed to halfway through 2016.

via http://www.entrepreneur.com/article/254006

Bob Proctor Recommends OMG Machines – New Business Solutions

There is every years announcement of best and most celebrated online marketing community which brings up so many financial success stories, online millionaires building their online business empires. Literally there are people who never made a penny online, and within their first 3 months with OMG machines they are pulling in $20 000+ in sales profit every single month online.

This year came to our notice OMG Machines, because of a short 3 minutes video where even Bob Proctor recommends OMG, you can watch it down below.

Access More Info about OMG Machines

This is very valuable closed community group of marketers and experts that are masters in online marketing. You can review and read one of the OMG Machines Review from one of the members down below.

OMG Machines Review

Holy Cow! OMG Bring On Hundreds Of Testimonials!

OMG Machines ClubIf you know anything about internet marketing, then you probably know all about OMG Machines; probably the most successful internet marketing training course that has ever been online.

Started by David Mills, Michael Long and Greg Morrison in 2012, OMG is responsible for the success of hundreds of people in the online marketing industry.

OMG stands for “One Man Gang”, referring to the “original one man gang”, Greg Morrison. This term comes from the fact that Greg was able to generate well into the 6 figure per month range, being just a one man operation. That means no employees, just him.

Since then OMG has also brought on some other fantastic allies and coaches such as Joshua Fletcher (Fletch), Kotton “The Hammer” Grammer, and the Network Empire Team which includes Jimmy Kelley.

Joshua Fletcher is considered “the people’s champ” with skills in a wide variety of areas, he may be one of the most genuine people you will ever meet.

Kotton Grammer may be one of the most popular coaches, as he now generated over $400,000 per MONTH. This is done through “local marketing” – taking on clients and helping them grow their business.

Although this course is somewhat expensive at $7,000 and always increasing, if you are serious about creating an online business and making money online then this can be one of the best jump starts that you can find.

If you come across OMG Machines it’s recommended that you jump on one of their infamous webinars and get a feel for the guys yourself. No click button millions are guaranteed, as that is just not realistic, and these guys are all about realistic action and results.

Although the main focus is on search engine optimization (SEO), they also go into Amazon, client getting and client retention, web design, and other forms of marketing skills. There is more than likely someone in the infamous community who can help you with whatever you need help with.

Most people just don’t understand how powerful the networking aspect of being an OMG member can be, as many people have partnered and made a lot of money within this community.

As Greg always says, just make sure that when you come inside you are willing to put in the work and move forward. They have a working system in place, but you need to be able to execute the game plan. We will end with a famous quite from quote from Kotton…”You can never win, if you don’t put yourself into the game.”

via http://omgmachines.org/

Employee Engagement at Work Have a Big Impact on Productivity

Do you engage at work or do you hate the work?

Engagement At Work Happy EmployeeEngagement at the workplaces is very important, and it has very big impact on the employee’s productivity, satisfaction and quality of the results achieved at work. Unhappy employees will be less productive and the results would be unsatisfactory of underachievement. Make a nice environment for the people will always bring more and sweater fruit on the long run.

If employing someone, Its important to think about business this way. Almost every successful business comes not just from happy and rich boss, but from those who actually produce the real values, without whom there would not be the business, those who do the WORK, the EMPLOYEES. That’s why its strongly advised to listen and keep the employees happy, which will also reflect on the customer’s business brand reviews.

“Do you want to run prosperous and successful business? ..Keep your Employees happy!”

Study From Harvard Business Reviews

Each year, companies are spending nearly three-quarters of a billion dollars in an effort to improve employee engagement — yet you’ll get wildly inconsistent answers if you ask managers what that means. Academics, consultants, and leaders have been grappling with that question for decades. Their working definitions range from the simple (“discretionary effort”) to the mind-bending (“complex nomological network encompassing trait, state, and behavioral constructs”).

That murkiness is a problem, because there are still signs that engagement — whatever it is — needs to be managed. In a Gallup survey, for instance, organizations whose employees reported high engagement had 25% to 65% less attrition than their peers (depending on whether they were traditionally low- or high-turnover organizations). They also received higher marks in productivity and customer satisfaction. So defining engagement more clearly isn’t just a philosophical exercise. It has bottom-line implications.

For the most part, companies oversimplify things by viewing personal satisfaction as a proxy for engagement. As a result, they miss key behavioral signals. What use are Mary’s positive thoughts about her manager, for example, if she is not giving her maximum effort at work every day? Other companies use people analytics to examine employees’ behaviors and organizational performance but then fail to take individuals’ perceptions into account. John may be interacting with clients outside work, but is he happy doing so, or is he burned out and miserable?

It’s critical to look at all these factors — employees’ perceptions and behaviors, and their effect on company performance — to figure out which levers to pull to engage the individuals who work for you. The levers that matter to Mary won’t be the same as those that matter to John.

When my colleagues and I work with organizations, we conduct surveys and interviews to gauge employees’ perceptions in six areas: culture, job function, advancement, company leadership, management, and total rewards. We also examine self-reported behaviors in six categories: level of effort, personal development, company loyalty, recreation, relationships, and temperament. (We arrived at these metrics by reviewing the academic literature on employee engagement and filling in the gaps with questions about what people actually do, such as going above and beyond direct job responsibilities.) This approach enables organizations without people analytics capabilities to start seeing relationships between employees’ perceptions and actions. Those that already gather and analyze on-the-job behavioral data can use surveys and interviews to capture additional information — such as whether or not their employees are searching for new jobs. Then, over time, organizations can track how their employees’ engagement changes and how it relates to key performance indicators (KPIs), such as sales, customer satisfaction, and attrition.

via https://hbr.org/2015/12/the-two-sides-of-employee-engagement

Employee Engagement by TEDTalks

Customer’s Satisfaction – Emotional Connection with Brand VS Good Brand

How To Get The Best Satisfied Customer

Emotionally Satisfied Customer is Best Customer

Customer Satisfaction is very important to the new or small brands without a big budget to invest in emotion evoking commercial advertising that (artificially) translate emotional connection with the brand or product. For the big surprise, those big brands such as Coca-Cola, Facebook, Walmart, FedEx or Nike etc, do have very low “Real Emotional Connection” score by the customers, but very high “Good Brand” score because of their commercial ad campaigns.

On the other hand, the brand such as BMW is at the top of the list for both, either Good Brand or Emotional Connection score.

Does it mean that we all should buy the BMW?

Well, if we all had enough of money, according to the study, the most of us would.

So, the conclusion is, that you don’t have to be a huge Brand to get satisfying results and satisfied returning customers. In these days its not just about who’s budget is bigger and who has more ads all over the place, as it used to be years ago. People are returning more to the quality and closer “emotional” connection with the brand or business, which only makes sense. People simply like to connect and be in closer touch, which is one of a few advantages of small businesses, and oppositely disadvantage of huge corporate business brands.

For example, how could anyone emotionally and closely connect with the business brand like Amazon?

I’d say, Hardly..

This is a research study by Harvard Business Review, and it shows how the customers are emotionally connected to the brand vs size of a business or company, considered as a good brand on the market.

How To Get The Best Satisfied Customer

Brands put billions into boosting awareness, satisfaction, and loyalty, but they often overlook the most powerful driver of customer value: emotional connection.  Our research involving hundreds of brands across dozens of categories shows that consumers who are emotionally connected with a brand are anywhere from 25% to 100% more valuable in terms of revenue and profitability than those who are “merely” highly satisfied with it (for details, see our HBR article “The New Science of Customer Emotions).

Customers connect emotionally with brands when the brand resonates with their deepest emotional drives – things like a desire to feel secure, to stand out from the crowd, or to be the person they want to be. To assess how well a brand is doing at this, we developed the “emotional connection score” (ECS), which measures the share of a brand’s customers who are fully emotionally connected to it. Clearly, brands with low scores are leaving money on the table, mistakenly believing that their work is done if their customers are, simply, happy with the brand.

We measured emotional-connection scores for 39 well-known brands and compared these with the percent of consumers who considered each of them a “good brand” (a typical market research measure of a brand’s reputation, and one of the key components of high customer satisfaction). The chart below shows how brands scored on these two measures. The key takeaway: highly satisfied customers often have low emotional connection – and that represents both a problem and an opportunity.